STRANGE BUSINESS IN STARNGE MARKET

Companies have to make their strategy completely different in India, may be it is a successful strategy in other markets but in India it may work, may not be. There is uncertainty around you. Sometimes also no strategy is needed to satisfy the market needs of this type of market. Opportunity lies amid uncertainty; also sometimes there is huge opportunity but companies failed. May be it is due to the behavior as well as due to the population of the strange country. It is a type of market where there are lots of customers present in every segment i.e. lots of poor people are there, lot of rich people are there, lot of youth are there, lot of English speaking people are there. So many companies find opportunities for themselves and try to click in the market. Here premium products are running well, it finds a potential market for itself, also lower priced products are running well. There is surf excel, tide also there is ghadi detergent and other local products. Indian market is a strange market, and it is very difficult to understand the market. There are metro cities also there are slum people living in the metro cities. There are FMCG players like HUL, ITC, P&G present in India and the same time cavin kare and other players are there. Sometimes many world class companies failed here whereas they are very successful in other countries. For example virgin group, it has 200 businesses worldwide and everywhere it is running well but when it entered into India with virgin telecom, it was a failure. It is very difficult to forecast the situation, the reality can be perceived after coming into the market. Sometimes Indian people like their own products and sometimes they don’t like. In hair oil market foreign players like garnier, loreal etc are facing tough competition from marico, dabur, emami etc. in east part of the country people also use mustard oil as hair oil and in southern part they use coconut oil. How these great companies work in such a diversify country. Here they are facing great variation in behavior of people. In two wheeler market hero Honda, bajaj, tvs are the main players and now other players are growing gradually like Honda, Yamaha, Suzuki etc. in Swiss bank , Indian have largest deposits, so what a foreign player will think when it heard this? May be he thinks Indian are rich and India is a potential market also at the same time it thinks about the level of corruption in the country so that Indian are able to  made such a great deposit.. India is growing in a 6-7% GDP, so a company will think that it is going to be a good market for it but when it comes inside it sees something different. Indian have largest deposits in Swiss banks, also India is the largest borrower of money from World Bank.