E choupal- ITC’s initiative to aware farmers about daily prices about various crops in India and abroad and also gives information about weather forecasts, the latest farming techniques, crop insurance etc.
Project shakti- To empower rural women.
Kisan Sansar kendras-Tata Chemicals runs close to 600 Tata Kisan Sansar kendras (TSK) across India. It is helping small farmers harness sophisticated modern technology, such as satellite mapping and geographical information systems, to enhance the yield from their land.
Surat District Co-operative Milk Producers' Union Ltd (Sumul) - It has implemented several IT initiatives for modernization of villages in western india. It helps dairy farmers to use IT in their businesses.
Mahindra Finance- It is an innovative rural IT implementation program. The organization is a nonbanking company that focuses on rural- and semi urban-sector finance for utility vehicles and tractors.
The State Bank of India’s zero-balance bank account program -Called the SBI Tiny account started at Bahirgaon village near Aurangabad, Maharashtra. Specially designed for daily wage earners who are unable to travel long distances for banking service. The advantage for the villagers is that they can withdraw money from their accounts at any time of the day or night. SBI hopes to cover 100,000 villages by 2012. The bank has tied up with India Post for some services.
Project Arrow- It has been launched to IT-enable post offices in the remote or less developed part of country. It will focus on banking, money remittance, and transmission and delivery of information.
Nokia life tools-In December 2008, NOKIA launched “Nokia Life Tools”. "Nokia Life Tools is a range of agriculture, education and entertainment services designed especially for the consumers in small towns and rural areas of emerging markets directly on their mobile phones.
Tata Tea's Gaon Chalo- Tata Tea for penetrating rural markets decided to partner with NGOs the people with greatest reach among rural villages of U.P.
Coca-Cola's Parivartan program- It has trained more than 6,000 retailers to display and stock products. The goal of the innovative training program is to provide traditional Indian retailers with the skills, tools and techniques required to succeed in a constantly changing retail scenario.
Dabur ASTRA – [advanced sales training for retail ascendance] ASTRA is a dedicated audio-visual sales training initiative launched to enhance the quality of field execution
Godrej adhaar- To provide complete agricultural solutions to farmers
GR8 going......just wat b-school students needed......very informative article......keep it coming
ReplyDeleteThis is very good informative article .I think this article not only help the B-school students but also other general students who are prepairing for compititive exams like banking,civil service, etc. they have the need of same thing.........So thanks for adding such an article....carry on...
ReplyDeleteThis is avery good informative article...I think this article not only help the B-school students but the other general students who are prepairing for competative exams like banking,civilservice,etc'they have also the same need..
ReplyDelete