STRANGE BUSINESS IN STARNGE MARKET

Companies have to make their strategy completely different in India, may be it is a successful strategy in other markets but in India it may work, may not be. There is uncertainty around you. Sometimes also no strategy is needed to satisfy the market needs of this type of market. Opportunity lies amid uncertainty; also sometimes there is huge opportunity but companies failed. May be it is due to the behavior as well as due to the population of the strange country. It is a type of market where there are lots of customers present in every segment i.e. lots of poor people are there, lot of rich people are there, lot of youth are there, lot of English speaking people are there. So many companies find opportunities for themselves and try to click in the market. Here premium products are running well, it finds a potential market for itself, also lower priced products are running well. There is surf excel, tide also there is ghadi detergent and other local products. Indian market is a strange market, and it is very difficult to understand the market. There are metro cities also there are slum people living in the metro cities. There are FMCG players like HUL, ITC, P&G present in India and the same time cavin kare and other players are there. Sometimes many world class companies failed here whereas they are very successful in other countries. For example virgin group, it has 200 businesses worldwide and everywhere it is running well but when it entered into India with virgin telecom, it was a failure. It is very difficult to forecast the situation, the reality can be perceived after coming into the market. Sometimes Indian people like their own products and sometimes they don’t like. In hair oil market foreign players like garnier, loreal etc are facing tough competition from marico, dabur, emami etc. in east part of the country people also use mustard oil as hair oil and in southern part they use coconut oil. How these great companies work in such a diversify country. Here they are facing great variation in behavior of people. In two wheeler market hero Honda, bajaj, tvs are the main players and now other players are growing gradually like Honda, Yamaha, Suzuki etc. in Swiss bank , Indian have largest deposits, so what a foreign player will think when it heard this? May be he thinks Indian are rich and India is a potential market also at the same time it thinks about the level of corruption in the country so that Indian are able to  made such a great deposit.. India is growing in a 6-7% GDP, so a company will think that it is going to be a good market for it but when it comes inside it sees something different. Indian have largest deposits in Swiss banks, also India is the largest borrower of money from World Bank.

MAZDA LOGO

It is a Japanese automotive manufacturer. The company formally adopted the Mazda name in 1984.

A redesigned symbol was introduced in 1997. It's a stylized "M" meant to show Mazda stretching its wings for the future.

Putting of logo here does not mean that this blog is endorsing that company.

Logo of spoon sports co. ltd.

It is a Japanese company formed in 1988. Spoon Sports is an engine tuner(Car tuning is both an industry and a hobby, in which an automobile, motor bike, scooter or moped is modified in order to improve its performance, handling and looks) and parts manufacturer specializing in cars made by Honda Motor Company. The founder is Ichishima Tatsuru.

The company logo of Spoon Sports comes from its founder, Ichishima's name. Ichishima's first name is Tatsuru, and the Japanese name for crane is Tsuru, hence the logo of a crane.

putting of logo here does not mean that this blog is endorsing that company.

what jaguar logo says?

Jaguar is an England based car company. It is a wholly owned subsidiary of Tata motors India. Ratan Tata is chairman of that company. Before it was with Ford motor company. It was founded by Sir William Lyons and William Walmsley. It is iconic brand of England. Ford motor sold it to Tate motor because it made losses.

 In Jaguar logo, a jaguar leaping across the company’s name. The leaping jaguar shows speed, power and quickness of the cars.

putting of logo here does not mean that this blog is endorsing that company.

Samsung logo

Samsung is a multinational conglomerate based in seoul, south korea. In 1938, lee byung chull founded Samsung. The Samsung group consists of  Samsung electronics, Samsung heavy industries which manufactures ships, Samsung C&T,a construction company,

The Samsung logo consists of the letters written in bold letters. In korea Samsung means ‘tristars’ or ‘three stars’. The founder said that

‘Three’ is big, mighty and strong.

‘Star’ is bright, high, shines clearly and is something that lasts forever.

putting of logo here does not mean that this blog is endorsing that company.

ADIDAS - LOGO

Adidas is a German based company which belongs to Adidas group, which consists of Reebok sportswear company, TaylorMade-adidas golf company, and Rockport. It also produces other products like bags, shirts, watches, eyewear and other sports and clothing related goods. Nike is the rivalry to adidas and it is the largest European sports company.

 Its logo consists of three parallel bars which represents  mountain, pointing out towards the challenges that are seen ahead and goals that can be achieved.

putting of logo here does not mean that this blog is endorsing that company.

Fact behind tuning fork of YAMAHA

YAMAHA Corporation is a Japanese conglomerate having businesses in musical instruments, motorcycles, power sports equipment, and electronics.  It produces musical instruments like piano,drums,guitars, brass instruments,violins,violas etc.

First YAMAHA Company was using ‘a hoo (Chinese phoenix) holding a tuning fork in its mouth’ as its corporate logo. But after a lot of changes, the company used the unified tuning fork in 1967. The hoo with the tuning fork showed that the company’s involvement in making world class products.

The present logo consists of three tuning forks which shows the binding between three pillars of their business i.e. technology, production, and sales.

YAMAHA also has businesses in music. Sometimes also these tuning forks represent sound and music. The symbol also represents three essential musical elements: melody, harmony, and rhythm.

putting of logo here does not mean that this blog is endorsing that company.

DLF LOGO-BUILDING INDIA

The pyramid and the line ‘building India’ both are regarded as the logo of DLF. The pyramid consists of nine small pyramids which show cohesion, interdependence, support and foundation and all are serving for a common purpose and dedicated to achieve greater heights.

The company's name is represented in black capital letters. This represents the solidity of the enterprise; emphasizes accountability, responsibility as being a strong and integral part of the Group's ethics.

The line ‘building India’ represents the mission line and it also says they are a prime contributor to the country’s growth and it also says about the company’s heritage and culture for 60 years.

putting the logo here does not mean that this blog is endorsing that company.

comparision between dabur chyawanprash and sonachandi

Owner	Dabur group	Emami group
Ingredients	More than 40 natural ingredients	52 rare herbs along with gold and silver
Agency	Mccann Erickson	Ambience Publicis
Punchline	Zaroorat hai	Sona de surakshit tan, chandi de tez dimaag
Introduction	Introduced in 1949	1999
Market share	60-70%	25-30%
Core competency	Natural health tonic	Gold-fight with toxic elements in body, improves blood circulation, strengthen cardiac muscles. Silver-excellent toner of the brain and nervous system. It activates neurons in the brain to enhance memory power, increases mental energy and improves concentration.
Ambassador	Vivek oberoi, amitav bachhan,dhoni	Shah rukh khan, Sunny deol etc.
Attributes	Health ,stress,diabetes	Rejuvenator to brain and body
Target groups	Kids,adults,old age groups	All age group
Other variant	Chyawanshakthi	Sona chandi amritprash

INVESTMENT FOR FREEDOM

posted by Monalisa Jena

Some kind of profit is definitely associated with every investment. You hardly find any businessman who invests only for the betterment for society and people and ignores their own benefits.  There were some investments made in pre independent era in India by Netaji Subash Chandra Bose to bring freedom. He was a smart and clever freedom fighter than other freedom fighters in India. His initiatives were very strong means to achieve freedom than other means by other freedom fighters. Among those initiatives Azad Hind Radio and Azad Hind Bank are all time great.

AZAD HIND RADIO

Started by Netaji in Germany in 1942 to unite Indians against Britishers. Its headquarter was sifted to Singapore and finally to Rangoon. The radio broadcast weekly news bulletin in English,hindi,tamil,Bengali,Marathi,Punjabi,Pashtu,and Urdu as these are the widely spoken Indian  languages at that time. It was a strong contestant to BBC as it always countered against the misinformation and politically sensitive news broadcasted through BBC. Subash Chandra Bose referred BBC as the "Bluff and Bluster Corporation." And All India Radio as the “anti Indian radio”. Azad Hind Radio was beamed through Berlin Radio service and went on air for the first time on January 7, 1942. Netaji used the radio to declare war against the British on October 23, 1942.

AZAD HIND BANK

The bank was opened in Rangoon on April 5, 1944 with an initial capital of Rs 50,000 drawn from voluntary donations, auctions of garlands and deposits from Indian commercial magnates, traders and taxes. The bank also sold postal stamps issued by the Provisional Government. Government of Azad Hind comprised 60,000 soldiers and other staff and till end they were paid regularly Netaji was able to collect impressive amount of money for Azad Hind Bank and Indians in south East Asia donated large amount of fund to netaji.

          So, think the man behind the whole plan who was very different from others and whose approach was also very different. May be it was a failure but imagine the courage of the person who solely was a strong defendant to the British govt. His disappearance caused a great loss to India as well as to the Azad hind Fauj. He tried to defend British Govt in a very hard and clever way.

REFERENCE- WIKIPEDIA,HINDU NEWS LETTER

UNIQUE SELLING PROPOSITION OF SOME COMPANIES

CONTRIBUTED BY MONALISA JENA,UTKAL UNIVERSITY

GOOGLE	VAST AMOUNT OF INFORMATION,  EASY  TO USE COMPARED TO OTHER SEARCH ENGINES.
INDIAN RAILWAYS	SERVING CUSTOMER WITH A SMILE
MAHINDRA AUTO	CAPABILITY TO MANUFACTURE VEHICLES WITH HAVING VERY LITTLE TECHOLOGICAL HELP FROM FOREIGN SOURECES
PIZZA CORNER	A DIFFERENT THEME WITH EVERY RESTAURANT
AIRTEL	REACHING OUT TO THE MASSES WITH ITS STRONG NETWORK BASE
LOREAL SUNSCREEN	IT OFFERS TWO BENEFITS,SYNERGY PROTECTS THE SKIN FROM SUN & IT IS A IDEAL MOISTURISER
LEVI'S	DURABILITY
PIZZA HUT	DINING EXPERIENCE
DOMINO	30 MINUTE DELIVERY TIME
REVA MC DONALD	LOW  MAINTENANCE COST CHEAP FAST FOOD AND COMPANY'S SIGNATURE PRODUCTS
NOKIA 2600	CUSTOMIZABLE COLOUR
NOKIA N73	MECHANICAL SHUTTER,AUTO FOCUS,CARL ZEISS OPTICS, HIGH QUALITY 3.2 MEGAPIXEL CAMERA
STARBUCKS	QUALITY OF COFFEE
TATA NANO	HIGHEST RANGE OF MILEAGE IN THE SMALL CAR SEGMENT
ITC HOTELS	ITS LADIES
OBEROI HOTELS	ITS FINE DINE AND CAUSINE
TAJ HOTELS	MAKING PALACES TO HOTELS
HERO HONDA	MILAGE

some brand failures and the reason behind it

AMBASSADOR CAR- failed due to marketing myopia. Another cause is entry of MUL and HONDA and their advertising strategies. It has no variety other than ambassador, contessa. Union problems and internal conflicts are also other causes of failure.

YEZDI- operated from 1961 to 1995. Ideal jawa india limited was the company of yezdi brand. It was failed due to marketing myopia. Bullet, rajdoot and jawa were three players at that time. And it was famous among youth in urban area and its punchline was ‘forever bike forever value’. Failed due to entry of Japanese technology and the introduction of 100 cc bikes which are more fuel efficient . yezdi  had a start problem, it took mote time to start and lots of noise were coming out of yezdi.

KINETIC MERLIN-Kinetic Merlin was launched in pune in 1991.It was a 3 in 1 set consisting of a colour television, a stereo with detachable speakers and a home computer. It was launched in a time when Indians were not in a position to buy it.

TATA SIERRA- launched in 1991 and it was the first passenger car of TELCO. Some analyst considers it as the first SUV of india. It failed due to its high price at that time i.e 5 lakhs and another cause is that people could not accept the vehicle from a truck manufacturer.

COOL CAT FAN- launched by polar industries in 1991. Decorated with cartoon characters and targets mainly to children. Failed due to poor idea. Cartoons are displayed in the blades but when the fan is switched on, the colours of the cartoon had no effects and the colours looked white. Another cause also its price. It was a high priced fan at that time.

MOTI SOAP-it was originally a brand of TATA oil Mills Company (TOMCO). It merged with HUL in 1993. It failed due to its high price. in eighties it was considered as a premium soap and its price was 25 at that time. At that time people were not aware a bout this premium soap.

CAMPA COLA-It was the only soft drink brand of India and the manufacturer was the camapa beverages private limited. It was introduced in 1977. It failed due to the foreign players like Pepsi and coca cola.

FAILED BRANDS OF ORISSA

KONARK TV- once a house hold name in Orissa. It was a govt. of Orissa undertaking organization two decades ago. It had a capacity to produce 80000 black and white TV and 40000 colour TV. It failed due to mismanagement and entry of foreign players  like ONIDA,L.G,SAMSUNG,AKAI etc into Indian market and another big cause of its failure is due to its high production cost.

OTM- it was serving the needs for three decades and finally shut down due to mishandling of company funds. Closed in 2001 and declared as sick in 2003. During 1950 it was ranked among the top cotton mills in india. In 1981 it was taken by govt. of Orissa. It was a 130 crore worth organization and it incurred losses due to poor management.

IDCOL CEMENT-The board for industrial and financial reconstruction has declared state-owned IDCOL Cements Limited sick on erosion of its networth. IDCOL cement accumulated losses of Rs 136.55 crore against Rs 88.5 crore of networth.  The board noted that there was no full time managing director for the company and lack of professionalism and deficiency in management was the main reason for the failure of IDCOL.

SHIVANI VANASPATI-  It was engaged in manufacture of Vanaspati which has a good market in 

the State of Orissa as well as outside the State. Failed due to tough competition from other players and it had to pay huge tax due to bank loans.

KALINGA AIRLINES- founded in 1946 by Biju Patnaik. It was a private airline in India and it merged with Indian airlines 1953. In kalinga airlines mainly DAUGLAS C-47A, DAUGLAS C-47 and DAUGLAS –DC3 aircrafts were used and in between 1951 to 1965, eight accidents were happened by kalinga airlines due to poor aircrafts. Failed due to poor engineered aircrafts and continuous accidents.

RURAL INITIATIVES OF DIFFERENT COMPANIES

E choupal- ITC’s initiative to aware farmers about daily prices about various crops in India and abroad and also gives information about weather forecasts, the latest farming techniques, crop insurance etc.

Project shakti- To empower rural women.

Kisan Sansar kendras-Tata Chemicals runs close to 600 Tata Kisan Sansar kendras (TSK) across India. It is helping small farmers harness sophisticated modern technology, such as satellite mapping and geographical information systems, to enhance the yield from their land.

Surat District Co-operative Milk Producers' Union Ltd (Sumul) - It has implemented several IT initiatives for modernization of villages in western india.  It helps dairy farmers to use IT in their businesses.

Mahindra Finance- It is an innovative rural IT implementation program. The organization is a nonbanking company that focuses on rural- and semi urban-sector finance for utility vehicles and tractors.

The State Bank of India’s zero-balance bank account program -Called the SBI Tiny account started at Bahirgaon village near Aurangabad, Maharashtra. Specially designed for daily wage earners who are unable to travel long distances for banking service. The advantage for the villagers is that they can withdraw money from their accounts at any time of the day or night. SBI hopes to cover 100,000 villages by 2012. The bank has tied up with India Post for some services.

Project Arrow- It has been launched to IT-enable post offices in the remote or less developed part of country. It will focus on banking, money remittance, and transmission and delivery of information.

Nokia life tools-In December 2008, NOKIA launched “Nokia Life Tools”. "Nokia Life Tools is a range of agriculture, education and entertainment services designed especially for the consumers in small towns and rural areas of emerging markets directly on their mobile phones.

Tata Tea's Gaon Chalo- Tata Tea for penetrating rural markets decided to partner with NGOs the people with greatest reach among rural villages of U.P.

Coca-Cola's Parivartan program- It has trained more than 6,000 retailers to display and stock products. The goal of the innovative training program is to provide traditional Indian retailers with the skills, tools and techniques required to succeed in a constantly changing retail scenario.

Dabur ASTRA – [advanced sales training for retail ascendance] ASTRA is a dedicated audio-visual sales training initiative launched to enhance the quality of field execution

Godrej adhaar- To provide complete agricultural solutions to farmers

PUNCHLINES OF WATCH BRAND

• TIMEX- LIFE IS TICKING
• MOVADO- THE ART OF TIME
• RADO- TIME CHANGES EVERYTHING,EXCEPT A RADO
• MAXIMA- BECAUSE TIMES ARE CHANGING
• CITIZEN- BEYOND PRECISION
• VOLTIME- YOU WILL NEVER BE THE SAME
• ROCHAS- THE PERFECT MOMENT BETWEEN PAST AND FUTURE

punchlines of cigarette brands

• MARLBORO-COME TO MARLBORO COUNTRY
• STRAND- YOU'RE NEVER ALONE WITH A STRAND 
• DORAL- TASTE ME! TASTE ME!COME ON &TASTE ME
• CAMEL- SLOW DOWN,PLEASURE UP
• KOOL MENTHOL-THE HOUSE OF MENTHOL
• EVE- FAREWELL TO THE UGLY CIGARETTE

punchlines

• Bajaj- hamara bajaj,
  
• Rotomac pen- likhte likhte love hojaye
  
• Aviva life insurance- kal par control
  
• Idea- buland network, Spasht awaz, ek idea jo badalde apki duniya
  
• Skoda fabia- because you are special
  
• Orissa tourism- scenic, serene, sublime
  
• Indian bank- taking banking technology to the common man
  
• National Geographic channel- think again
  
• Karur Vysya Bank- smart way to bank
  
• Siemens- answers for life
  
• USHA- it’s a better life
  
• fiat motor-The power to be different
  
• Ford motor-Make every day exciting
  
• Titan-Be more
  
• SBI life insurance- with us, you are sure
  
• Koutons- the way ahead always
  
• Arrow- america’s sport, america’s premium
  
• LIC- in the service of the people
  
• Four square- live life kingsize
  
• Videocon- bring home the leader
  
• Philips- lets make things better
  
• Zodiac- finest quality shirtmakers
  
• Motorola- intelligence everywhere
  
• Ayur- close to nature, close to you
  
• Bharat gas- cook food, serve love
  
• Birla sun life insurance- ur dreams. Our commitment
  
• Fiat-driven by passion
  
• Hyundai- we are listening, leadership through listening
  
•  Ascent- think smooth
  
• Panasonic- ideas for life
  
• First flight- not just couriers. But business partners
  
• Hindustan Times- live smart
  
• Van Heusen- power dressing
  
• Reid and Taylor- bond with the best
  
• PNB- The name u can bank upon
  
• OPEL- the flight of german engineering
  
• BBC world- knowing is everything
  
• Wipro- applying thoughts
  
• Epson- the power to create
  
• Ikon- the josh machine
  
• Rado- time changes everything. Except a rado
  
• Indica v2- more car per car
  
• Esteem- the new power version
  
• Ford- driving desire
  
• Taj- hotels resorts and palaces
  
• Louis Philippe- the upper crest
  
• Hero Honda passion- when style matters
  
• Compaq- inspiring technology
  
• BPL-believe in the best
  
• Force- giving wheels to India
  
• Wills Classic- discover a passion
  
• Gati- we deliver anything anywhere
  
• Wrangler- the authentic western jeans
  
• Acer –we hear you
  
• VIP- it’s a different trip
  
• Bajaj Auto Ltd- value for money, for years
  
• Kawasaki Caliber- the unshakeable
  
• Siemens- be inspired, Germany
  
• HBO-simply the best
  
• JK tyre- Total Control
  
•  Honda- the Power of Dreams.
  
• SBI- with you- all the way
  
• Skoda- Obsessed with Quality
  
• Bosch- invented for life
  
• Jaguar- Don’t Dream It, Drive It