comparision between dabur chyawanprash and sonachandi

Owner	Dabur group	Emami group
Ingredients	More than 40 natural ingredients	52 rare herbs along with gold and silver
Agency	Mccann Erickson	Ambience Publicis
Punchline	Zaroorat hai	Sona de surakshit tan, chandi de tez dimaag
Introduction	Introduced in 1949	1999
Market share	60-70%	25-30%
Core competency	Natural health tonic	Gold-fight with toxic elements in body, improves blood circulation, strengthen cardiac muscles. Silver-excellent toner of the brain and nervous system. It activates neurons in the brain to enhance memory power, increases mental energy and improves concentration.
Ambassador	Vivek oberoi, amitav bachhan,dhoni	Shah rukh khan, Sunny deol etc.
Attributes	Health ,stress,diabetes	Rejuvenator to brain and body
Target groups	Kids,adults,old age groups	All age group
Other variant	Chyawanshakthi	Sona chandi amritprash