AMBASSADOR CAR- failed due to marketing myopia. Another cause is entry of MUL and HONDA and their advertising strategies. It has no variety other than ambassador, contessa. Union problems and internal conflicts are also other causes of failure.
YEZDI- operated from 1961 to 1995. Ideal jawa india limited was the company of yezdi brand. It was failed due to marketing myopia. Bullet, rajdoot and jawa were three players at that time. And it was famous among youth in urban area and its punchline was ‘forever bike forever value’. Failed due to entry of Japanese technology and the introduction of 100 cc bikes which are more fuel efficient . yezdi had a start problem, it took mote time to start and lots of noise were coming out of yezdi.
KINETIC MERLIN-Kinetic Merlin was launched in pune in 1991.It was a 3 in 1 set consisting of a colour television, a stereo with detachable speakers and a home computer. It was launched in a time when Indians were not in a position to buy it.
TATA SIERRA- launched in 1991 and it was the first passenger car of TELCO. Some analyst considers it as the first SUV of india. It failed due to its high price at that time i.e 5 lakhs and another cause is that people could not accept the vehicle from a truck manufacturer.
COOL CAT FAN- launched by polar industries in 1991. Decorated with cartoon characters and targets mainly to children. Failed due to poor idea. Cartoons are displayed in the blades but when the fan is switched on, the colours of the cartoon had no effects and the colours looked white. Another cause also its price. It was a high priced fan at that time.
MOTI SOAP-it was originally a brand of TATA oil Mills Company (TOMCO). It merged with HUL in 1993. It failed due to its high price. in eighties it was considered as a premium soap and its price was 25 at that time. At that time people were not aware a bout this premium soap.
CAMPA COLA-It was the only soft drink brand of India and the manufacturer was the camapa beverages private limited. It was introduced in 1977. It failed due to the foreign players like Pepsi and coca cola.
great article.....it's really fascinating and at the same time disappointing to know how such big companies failed to catapult these brands. I really felt bad for the failure of ambassador which was an INDIAN icon.
ReplyDeletesir what campacola could have done for it's survival at that moment..........it would be better if a proposed strategy you'll give in your next post .........
ReplyDeletearticle is really good. i wish u should give more companies in this session. and as khaga said u should give some strategies which could have saved these brands.
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