Emotional ad works well in India as Indian are easily attracted through emotion. If these ads actually don’t do anything but only meant for commercial purposes, then the companies should change their strategy for business like western companies where their people are very informative and not influenced by emotion. Now in India, many companies want to distinct themselves in the market by giving messages related to education, saving trees etc. but the question is really the ads are doing something or it is a easy way to do business. Indian people are very different in nature, when politics came, they casted their vote through the ‘JAI HO’campaign but when their daily use products came, they don’t show any interest. So it is a fault from customer side or marketer? Every body is saying ‘Tata’ is doing something for the society through its ‘JAGORE’ ad The ad is different from other ads as it tries to influence people against corruption. People are watching this ad because it is a different ad and they are getting fun while watching it but when reality comes, corruption is at same place where it was before. They are targeting the youth for the process and also Rahul Gandhi is trying to influence the youth to come to active politics to change our country but in reality no advertisement works for the society, their prime focus is their product. If it sells well through this ad then they concentrate on the ad and if it does not work , everybody forget about it and the marketer try to find another way to fool the customer . In the last general election if you see the youth participation then it is very harassing that is only 10% of the youth casted their votes . is this the way by which we are going to change our country! Companies should focus how society will be benefitted through these ads. Most of the even don’t know what is jagore ad, sir ji ad or walk and talk ad.
ref-wikipedia and other sources
No comments:
Post a Comment