Companies have to make their strategy completely different in India , may be it is a successful strategy in other markets but in India it may work, may not be. There is uncertainty around you. Sometimes also no strategy is needed to satisfy the market needs of this type of market. Opportunity lies amid uncertainty; also sometimes there is huge opportunity but companies failed. May be it is due to the behavior as well as due to the population of the strange country. It is a type of market where there are lots of customers present in every segment i.e. lots of poor people are there, lot of rich people are there, lot of youth are there, lot of English speaking people are there. So many companies find opportunities for themselves and try to click in the market. Here premium products are running well, it finds a potential market for itself, also lower priced products are running well. There is surf excel, tide also there is ghadi detergent and other local products. Indian market is a strange market, and it is very difficult to understand the market. There are metro cities also there are slum people living in the metro cities. There are FMCG players like HUL, ITC, P&G present in India and the same time cavin kare and other players are there. Sometimes many world class companies failed here whereas they are very successful in other countries. For example virgin group, it has 200 businesses worldwide and everywhere it is running well but when it entered into India with virgin telecom, it was a failure. It is very difficult to forecast the situation, the reality can be perceived after coming into the market. Sometimes Indian people like their own products and sometimes they don’t like. In hair oil market foreign players like garnier, loreal etc are facing tough competition from marico, dabur, emami etc. in east part of the country people also use mustard oil as hair oil and in southern part they use coconut oil. How these great companies work in such a diversify country. Here they are facing great variation in behavior of people. In two wheeler market hero Honda, bajaj, tvs are the main players and now other players are growing gradually like Honda, Yamaha, Suzuki etc. in Swiss bank , Indian have largest deposits, so what a foreign player will think when it heard this? May be he thinks Indian are rich and India is a potential market also at the same time it thinks about the level of corruption in the country so that Indian are able to made such a great deposit.. India is growing in a 6-7% GDP, so a company will think that it is going to be a good market for it but when it comes inside it sees something different. Indian have largest deposits in Swiss banks, also India is the largest borrower of money from World Bank.
No body see the other side of horizon,may be it does not exist but still it attracts the optimistic. you know why? Because the nearer you go towards it,the farther it goes away from you.
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Tuesday, November 24, 2009
Sunday, November 22, 2009
MAZDA LOGO
It is a Japanese automotive manufacturer. The company formally adopted the Mazda name in 1984.
A redesigned symbol was introduced in 1997. It's a stylized "M" meant to show Mazda stretching its wings for the future.
Putting of logo here does not mean that this blog is endorsing that company.
Logo of spoon sports co. ltd.
It is a Japanese company formed in 1988. Spoon Sports is an engine tuner(Car tuning is both an industry and a hobby, in which an automobile, motor bike, scooter or moped is modified in order to improve its performance, handling and looks) and parts manufacturer specializing in cars made by Honda Motor Company. The founder is Ichishima Tatsuru.
The company logo of Spoon Sports comes from its founder, Ichishima's name. Ichishima's first name is Tatsuru, and the Japanese name for crane is Tsuru, hence the logo of a crane.
putting of logo here does not mean that this blog is endorsing that company.
Saturday, November 21, 2009
what jaguar logo says?
Jaguar is an England based car company. It is a wholly owned subsidiary of Tata motors India . Ratan Tata is chairman of that company. Before it was with Ford motor company. It was founded by Sir William Lyons and William Walmsley. It is iconic brand of England . Ford motor sold it to Tate motor because it made losses.
In Jaguar logo, a jaguar leaping across the company’s name. The leaping jaguar shows speed, power and quickness of the cars.
putting of logo here does not mean that this blog is endorsing that company.
Samsung logo
Samsung is a multinational conglomerate based in seoul , south korea . In 1938, lee byung chull founded Samsung. The Samsung group consists of Samsung electronics, Samsung heavy industries which manufactures ships, Samsung C&T,a construction company,
The Samsung logo consists of the letters written in bold letters. In korea Samsung means ‘tristars’ or ‘three stars’. The founder said that
‘Three’ is big, mighty and strong.
‘Star’ is bright, high, shines clearly and is something that lasts forever.
putting of logo here does not mean that this blog is endorsing that company.
ADIDAS - LOGO
Adidas is a German based company which belongs to Adidas group, which consists of Reebok sportswear company, TaylorMade-adidas golf company, and Rockport. It also produces other products like bags, shirts, watches, eyewear and other sports and clothing related goods. Nike is the rivalry to adidas and it is the largest European sports company.
Its logo consists of three parallel bars which represents mountain, pointing out towards the challenges that are seen ahead and goals that can be achieved.
putting of logo here does not mean that this blog is endorsing that company.
Fact behind tuning fork of YAMAHA
YAMAHA Corporation is a Japanese conglomerate having businesses in musical instruments, motorcycles, power sports equipment, and electronics. It produces musical instruments like piano,drums,guitars, brass instruments,violins,violas etc.
First YAMAHA Company was using ‘a hoo (Chinese phoenix) holding a tuning fork in its mouth’ as its corporate logo. But after a lot of changes, the company used the unified tuning fork in 1967. The hoo with the tuning fork showed that the company’s involvement in making world class products.
The present logo consists of three tuning forks which shows the binding between three pillars of their business i.e. technology, production, and sales.
YAMAHA also has businesses in music. Sometimes also these tuning forks represent sound and music. The symbol also represents three essential musical elements: melody, harmony, and rhythm.
putting of logo here does not mean that this blog is endorsing that company.
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